Yes. Dealers have complete control over which vehicles they submit and when they participate. All vehicles listed on DealerAuction must be fully reconditioned and retail ready. Simply put, the same standard as any other retail vehicle you would sell to a customer

DealerAuction performs best with retail-ready vehicles that meet dealership standards and are priced in line with current market conditions. Vehicles that are well-reconditioned, accurately represented, and competitively priced tend to generate the strongest bidder engagement and the highest likelihood of a successful sale.

DealerAuction prepares the listing using the information you provide. Our goal is to present the vehicle clearly, accurately, and professionally while highlighting key features that drive buyer engagement. You’ll have the opportunity to review the listing before it goes live.

Yes. Video content is encouraged. You can upload a walk-around or feature video during submission or provide a link, and our team will include it in the listing.

You submit your vehicle through the DealerAuction dealer portal. Once submitted, our team reviews the listing, assists with reserve pricing if needed, and prepares the auction for launch. You’ll be notified when the vehicle is approved and scheduled to go live.

Once submitted, vehicles typically go live within 24 hours, depending on listing completeness and review timing.

Yes. Certain updates—such as correcting information, adding photos, or updating details—can be made prior to the auction going live. Once an auction is live, changes are limited to protect bidder confidence.

The reserve price is the minimum amount you’re willing to accept for your vehicle. If bidding meets or exceeds the reserve, the vehicle sells to the highest bidder. If not, post-auction negotiation options may be available.

Yes. Dealers may lower their reserve at any time during the auction to encourage bidding activity and increase the likelihood of a successful sale.

Once you have set your reserve price and the auction goes live, you will be unable to raise this price. If you have concerns about reserve pricing, simply reach out to the DealerAuction team. We’re happy to review market data together and adjust before your car goes live.

If the reserve price box is green it means that you have priced your car at or below Average MMR value and will likely have the highest sale probability. Yellow means that your reserve price is above Average MMR value but still within an acceptable window to sell. Red means that your reserve price is too far above Average MMR value and you must reach out to DealerAuction for clarification of why the reserve is set so high. Typical reasons for this would be aftermarket or added equipment and optional packages or accessories.

Most DealerAuction listings run for three days. Auctions include an automatic time extension feature if bids are placed near the end, ensuring all bidders have a fair opportunity to participate.

In most cases, auctions cannot be canceled once they go live. However, if there is a legitimate issue with the listing, please contact the DealerAuction team as soon as possible and we’ll work with you to determine the best path forward.

In accordance with the Dealer Agreement, dealers agree not to sell vehicles that are actively live on DealerAuction through any other wholesale or retail channels. Should a vehicle sell outside of the platform, DealerAuction must be notified immediately. Repeated violations of this policy may result in suspension or removal from the platform.

No. Dealers are not permitted to bid on their own vehicles. This ensures a fair, transparent bidding environment for all participants and helps maintain marketplace integrity.

Once the auction ends and the reserve is met, DealerAuction connects you directly with the winning bidder. The buyer completes the transaction at your dealership, and you receive payment just as you would in a traditional retail sale.

If the reserve is not met, only the highest bidder may be invited to participate in a post-auction discussion. You are under no obligation to sell, but many successful transactions occur during this window.

DealerAuction requires a buyer hold to ensure serious participation. If a buyer fails to complete the transaction, we work with you on next steps and may assist with relisting the vehicle.

Yes. Vehicles that do not sell can be relisted, and we’re happy to work with you on strategy, pricing, and timing to improve results on future auctions.

DealerAuction is designed primarily for retail buyers. If a wholesaler participates, it is at the selling dealer’s discretion whether to complete the transaction.

Buyer questions are queued and can be answered when it’s convenient for your team. DealerAuction monitors activity and helps manage communication to ensure timely responses.

DealerAuction manages the platform and monitors buyer activity. Dealers respond to vehicle-specific questions, with support from our team as needed.

We work collaboratively with dealers, using market data such as MMR and recent comparable sales, to help set reserve pricing that is competitive and positioned to drive bidding activity.

Yes and No. The winning bid reflects the vehicle price only. You retain full control to offer financing, warranties, protection products, and other dealer-installed options just like any traditional retail transaction. Any dealer-installed options on the car must be disclosed and be included in the winning bid price or they must be optional for the customer. You may not raise the selling price to the customer for added equipment.

Yes. Dealers retain full control of financing and all back-end products. DealerAuction delivers a retail customer—everything else works just like a standard deal.

Payment timing follows standard retail transaction processes and is completed directly through your dealership once the buyer finalizes the purchase.

No. DealerAuction is designed to complement—not replace—your existing inventory strategies. You choose which vehicles to list and when.